These conversations have reminded us that we have to work hard to stay on top of the growing of messaging apps on the market today, as what was popular six months ago might no longer be today. How does it work? char
The entire DAI ICT team s up for a platform, and for chag week, we use it to chat with each other, send images and video, and explore the quirks and features of the app. Key functionalities: Send text, audio photo messages; automatic, timed self-timed disappearance of content a la Snapchat ; real-time location sharing; file sexy chatrooms newsfeed as home a la Facebook ; channels open up a new content avenues for both users chqt marketers.
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Group features bvm robust; beyond chat, BBM groups can share and comment on photos, make t to-do lists and as tasks, and add events. Groups can include up to 50 people. BBM Shop has zex chat, ad-free subscriptions, and more stickers. Excellent collaborative features for teams; channels have a lot of content. Cons: What?
This still exists? Millions of people still use BBM, although the only country where it remains the preferred app for messaging is Indonesia. Adding contacts is a tedious process.
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Commentary Adam: Quick test—one point for each time you answer yes: Are you reading this on a BlackBerry? Do you own a BlackBerry? Did you own a BlackBerry? Why Indonesia? Ironically, there was a time when BBM was the killer app that kept BlackBerrys flying off the shelves.
The fact that it was only available on BlackBerry meant that if your friends cuat one, you had to have one too. Oh, how the times have changed. What surprised me was the fact that more than any other app, the young people we interviewed mentioned BBM as one of their favorite apps: 63 percent as opposed to the 47 percent who mentioned Facebook and the 21 percent who mentioned WhatsApp.
So what does all of this mean for international development practitioners? Whatever we might think of the interface, or features, young Indonesians are using it so we need to cha how to use it, too. Channels are easy to create and can be used as communities of practice or homes for topical content jobs, education, training for young people; the fact that BBM allows paid means we can target the demographic group that interests us most with the content bbm post.
John: This seems like a great example of network effectsdhat the value of a product increases with the of cht using it. It also shows how difficult it is to leave a platform unless your entire network makes a move. Devices, like BlackBerrys, do not enjoy the same protections of network effects because you can maintain your BBM contacts on any device—thus why fort collins va nude sex chat anyone uses them anymore.
BlackBerry Messenger dies today, but it’ll never truly be gone - The Verge
So what do we conclude? As international development practitioners, we are much more effective when we work to understand local ecosystems via Digital Insights and then deploy our interventions within those ecosystems. There are some examples of BBM being used for social good; Canada developed a missing child service called Milk Carton xhat. Interested in hearing more about other the other apps we tested in App-a-Thon ?
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